Website Redesign WiselyWise
Improving the online presence of WielyWise with effective strategies to improve the business.
Reasons for Website Redesign
Unable to find connectivity with the website visitor once they got out of the website
To promote the lead magnet course more to the visitors
The visitor is confused in choosing the relevant courses for them
The website does not cater to all user persona's needs
User Interface Design
Building the website
Pen and Paper
To improve the number of registrations for the free course
To provide different experiences for various personas without overloading the information
To create more leads for sales and integrate the information back into CRM software and allocate directly to the sales team.
The old site is evaluated to analyse the usability.
The websites of competitors are studied carefully to understand the necessity of new features and sections.
Defining the problem statement
Choosing different user groups and writing the problem statement.
Understanding the user
To Identify and understand the needs of different user groups.
Coming up with ideas, Evaluating them and finalising one or combine a few ideas to attain the best.
Visuals and Testing
Designing a few variations in accordance with the brand, finalising one. The testing is done to tweak the changes to make the website better.
No active state, No CTA before the fold, the title text exceeded out of the screen
The user is unable to scroll below to access other social media links
Low visibility of menu bar, the overlap of back to top button and chatbot
Inconsistent use of colours for CTA and texts
The features, hierarchy and various factors are studied in the competitor's sites like White Hat Junior, Codecademy, Udemy.